VISUAL COMMUNICATION DESIGN AS A MEANS OF CREATIVE SELF-REALIZATION OF FUTURE SPECIALISTS

Abstract

The article defines the concept of “creative self-realization of future visual communication designers” as a personal quality that includes life creativity and the desire to create a new format of visual communication, knowledge and skills of design and the basics of art, evaluative content against the background of reflection and introspection. It is proposed to consider the creative self-realization of a visual communication designer from the position of an acmeological approach, since the subject of acmeology is the processes of self-realization and self-development of a person throughout life. The purpose of the article is to substantiate the design of visual communication as a means of creative self-realization of future specialists. It is proven that the design of visual communication has a positive effect on the disclosure and realization of the designer’s resource capabilities, the creation of original identities, products or aesthetic solutions. It is shown that the design of visual communication affects a person’s mental health, prejudice and the elimination of conflict situations. Under the influence of such challenges, the creative self-realization of visual communication designers is enhanced, because they are expected to find new safe ways to convey a message while adhering to professional ethics. The role of visual communication design for the emotional perception of information, familiarization with exhibits, and the study of the history of the country, events, and phenomena of reality is shown using the example of modern museums. Museum work captivates and expands the boundaries of creative self-realization of visual communication designers. It is noted that in the preparation of future visual communication designers, it is advisable to combine national traditional culture with innovations in the production field of design. Such an approach strengthens the national identity of young people. Future visual communication designers are offered a webinar “Creative self-realization of a designer: the path to success and self-expression” within the scope of the specialty “Design”, educational programs “Graphic Design”, “Design”.