LINGUTOXICITY OF NEOLOGISMS IN MODERN REALITIES OF MASS MEDIA

Abstract

The article is devoted to the research of toxic new formations (linguotoxic neologisms) in mass media. Linguotoxines are regarded as words and turns of phrase that cause harm to the communicative system of a language and speech consciousness of native speakers up to transformation of their picture of the world. Toxic word-formation, lexical "stamping" and use of linguocinisms belong to linguotoxic processes. Particular attention is payed to reasons of origin of linguotoxines and their role in informative-psychological war and in manipulation of speakers’ consciousness. The examples given in the article prove that political situation and emotional mood of society affect the emergence and fixing in the language new toxic forms. The definition of linguocinisms is formulated and their role in forming new values as the opposition to traditional universal values is clarified. The etymology and causes of origin of linguocinisms are explained on the basis of specific examples from modern mass media. In mass media to units that express cynicism belong new formations that demonstrate humiliating and mocking attitude toward political opponents. Toxic neologisms acquire humiliating and mocking semantics. Ecolinguistics regards these actions as manifestation of toxicity in a language. The analysis of functioning of linguotoxines, which appeared as a result of discrimination on the basis of political preferences and persuasions is carried out. From the standpoint of ecolinguistics, linguotoxins are an extremely dangerous phenomenon of modern communication, as they affect not only the culture of language, but also the consciousness of native speakers. The author’s attention is focused on how the mass use of linguotoxins in speech depreciates norms of literary language, ethical and aesthetic principles of society and affects the transformation of consciousness of the linguistic personality.