MODERN LINGUISTIC RESEARCH OF TRANSLATION IN THE CONTEXT OF EUROPEAN AND UKRAINIAN TRENDS: LINGUISTIC, COMMUNICATIVE AND CULTURAL DIMENSIONS

Abstract

The article offers an in-depth exploration of the linguistic, communicative, and cultural aspects of translation in light of contemporary theories and practical approaches. The translator is viewed not merely as a mediator between two linguistic systems, but as an active participant in the dialogue of cultures – responsible for the effective transmission of meanings, values, and stylistic nuances. Particular attention is devoted to linguistic transformations, including lexical, grammatical, and phonostylistic shifts that occur during the translation process. These transformations are presented as essential tools for achieving equivalence and preserving the expressive potential of the source text. At the communicative level, the article examines strategies of adaptation to the target audience’s expectations, the maintence of the original’s pragmatic function, and the negotiation of intercultural differences in the construction of the meaning. The cultural dimension of translation is analyzed through the reproduction of cultural codes and symbols, as well as the transfer of nationally specific elements such as realia, metaphors, idioms, and forms of address. The article argues that translation extends beyond formal substitution and requires deep intercultural competence – the ability to anticipate the target audience’s reception and a keen sensitivity to the dynamics of cultural interaction. The study intergrates insights from linguistics, communication studies, translation theory, and cultural studies. Examples drawn from literary texts, journalistic discourse, and social media illustrate the diverse challenges of translation and the strategies used to overcome them. The findings highlight the necessity of flexible and creative approaches in translation practice, underscoring the translator’s dual role as both interpreter and co-creator of meaning within the globalized communicative space.