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Abstract
The article examines the communication strategies through which the concepts of freedom and justice are constructed and realized during the transitional period from the humanistic to the posthumanistic paradigm. Communication functions not as a neutral channel for transmitting meanings, but as an active field of normative construction: the architectures of communication systems, algorithmic rules, and platform practices shape the conditions of visibility, legitimation, and contestation within which freedom and justice acquire their concrete content. In humanistic discourse, freedom was traditionally understood as the autonomy of the rational subject, and justice as the outcome of procedural equality in dialogue among equals; communication in this context operated as a space of argumentation and mutual recognition. Contemporary digital transformation dismantles these premises: mass platforms, content personalization, and automated moderation practices make visibility and access to audiences the key resources of freedom, while justice becomes a question of transparency and accountability of technical and institutional mechanisms. The posthumanist perspective shifts the focus from individual subjectivity to distributed, hybrid subjectivity in which human and non-human agents (algorithms, bots, interfaces) jointly shape communicative practices. In such conditions, freedom is defined not only by the right to speak but also by algorithmic visibility, speed of dissemination, and persistence of presence in the information field; justice requires procedures that guarantee equal access to distribution channels, the right to explanation of algorithmic decisions, and mechanisms for collective revision of rules. In conclusion, it is emphasized that the reconstruction of freedom and justice in the posthumanist era is possible only by recognizing communication as an active constructor of social and normative order and by developing policies that ensure accountability, inclusivity, and collective participation in shaping the rules of networked interaction.
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